LESSONS LEARNED: AffTraq believes that a great deal can be learnt from the prior experience of successful affiliate programs. Some of the most important lessons that have been learned throughout the years by others who have established successful affiliate programs are summarized below.
Value the Quality of affiliates over Quantity
Hand pick & nurture 20 - 200, not 20,000
Run your Affiliate Program like a valued outside sales force
Have sufficient resources to manage your program daily, don't let your Affiliates get frustrated because you take too long to respond to their emails and questions for example
Keep your program innovative, test it often and adapt to what works best quickly
Be Committed to the program, it requires discipline, either do it right or don't do it at all